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  • Kelsea Koenreich

The Power of Prioritization: Identifying What Truly Matters

In the fast-paced world of female entrepreneurship and leadership, it's easy to feel pulled in a million different directions.

Balancing personal and professional responsibilities can be an overwhelming challenge, leaving us feeling stretched thin and stressed out. However, there is a powerful tool at our disposal that can help us regain control of our lives and find much-needed balance: prioritization.

You’ve probably heard about identifying which priorities are plastic and which are glass, but truthfully when you are a woman running a business and have a family at home - it all feels like glass.

This week in the blog, we'll explore the concept of prioritization and how identifying what truly matters can transform the way female founders and women in leadership approach their daily lives. By learning to focus on the most essential tasks and aligning our actions with our long-term goals, we can find clarity, reduce stress, and create a more harmonious balance between our personal and professional worlds.

The Dilemma of Overwhelm

As female founders and leaders, we often feel the weight of enormous responsibilities on our shoulders. We want to excel in our businesses, be present for our families, and still make time for our passions and well-being. However, attempting to do it all without a clear sense of priority can lead to burnout and a sense of never truly accomplishing anything.

I’ve worked with numerous women who no matter how much they achieved, it never quite felt like enough. Even with their calendars full and profits climbing, something still feels like it’s missing.

The truth is, there will always be more tasks and demands than there are hours in the day. Without a method to distinguish between urgent, important, and non-essential activities, we risk getting lost in the chaos, leaving little time for what genuinely matters to us.

This is where the guilt comes in, especially for moms, where we realize that we’ve been working so much that we’ve neglected the people we love - which is the last thing we want since they are who we are typically trying to do it all for.

Being able to discern between what is truly urgent and what we are putting pressure on ourselves to do quicker will change your life and how you feel in your day to day.

The Power of Prioritization

At its core, prioritization is about making intentional choices.

After 10 years of self-destruction, my life had no purpose or intention which is why when I got a second chance to build from rock bottom, intention was at the core.

My clients learn about intentional choices, and how there is a ripple effect of our actions so that the habit of just getting through your days and checking the boxes becomes a thing of the past.

Prioritizing involves evaluating the tasks and responsibilities before us and deciding which ones will have the most significant impact on our lives and businesses. By determining what truly matters, we can focus our time and energy on activities that align with our values and long-term objectives.

Here’s a process you can use to prioritize:

1. Reflect on Your Values and Goals

The first step in the prioritization process is to reflect on your core values and long-term goals. What drives you? What do you want to achieve personally and professionally? By gaining a clear understanding of your values and aspirations, you can align your priorities accordingly. If it doesn’t align, it’s not priority.

2. Assess Urgency and Importance

Not every task that comes your way requires immediate attention. To prioritize effectively, assess each task's urgency and importance. Urgent tasks demand immediate action, while important tasks contribute directly to your long-term goals. Think about how you can also extend your response or turn around time on projects/services and remember that people are generally more understanding than we think.

3. Embrace the 80/20 Rule

The 80/20 rule, also known as the Pareto Principle, suggests that 80% of our results come from 20% of our efforts. Identify the tasks and activities that yield the most significant outcomes and focus on those. Let go of tasks that are time-consuming and have minimal impact. This is where clarity changes the business, knowing what efforts are directly related to growth and what is procrastination, busy work or micromanaging will help you to see what really matters.

4. Learn to Say 'No'

As female founders and leaders, we often find ourselves wearing multiple hats and taking on additional responsibilities. However, saying 'no' to non-essential tasks is crucial for preserving your time and energy. Politely decline requests or delegate tasks that don't align with your top priorities. Embrace the fear of missing out and know that if you have to choose between living a life that feels fulfilling and happy or one that is stressful and hectic - choose your happiness because it will pour directly into your business.

Prioritizing in Action

Now that you know how to prioritize, let's talk about how to actually implement this strategy and find balance in your life:

1. Create a Prioritization System

Develop a system for categorizing tasks based on urgency and importance. Consider using a priority matrix, where tasks are divided into four quadrants: urgent and important, important but not urgent, urgent but not important, and neither urgent nor important. In the moment when something new comes in, address where this new to-do falls.

2. Review Your Schedule Regularly

Take time each week to review your schedule and assess your progress towards the small and big goals you’ve set. Adjust your priorities as needed, and celebrate the tasks you've successfully completed. Celebration and being proud of what you’ve done already creates more momentum. You can also see what needs to change or where you need help.

3. Delegate and Seek Support

Don't be afraid to delegate tasks that others can handle. Whether it's at home or in your business, seeking support from your team, family, or friends can lighten your load and create space for what matters most. Oftentimes leaders are micromanaging their teams (or their partners) instead of empowering them by trusting them to do tasks you think only you can do.

4. Set Boundaries and Protect Your Time

Establish boundaries around your work hours and personal time. Limit distractions and interruptions during focused work periods, and carve out dedicated time for self-care and family. Letting your work and personal time blend together is a slippery slope, while there will likely be some overlap, be clear on what you will/won’t do and when your scheduled working hours are.

Personal & Professional Harmony

Prioritization is the key to unlocking a more balanced and fulfilling life as a female founder or woman in leadership.

When you know what truly matters, and have a system to remind you to focus on essential tasks, and let go of non-essential activities, you can reclaim control of your time and energy.

Remember, it's not about doing it all at once. It’s about making intentional choices to give you an elevated and enhanced quality of life while you are building to the next level of your business.

When you prioritize, you pave the way for greater success, well-being, and happiness in both your personal and professional life.


Spinning around with the same problems time and time again?  Dealing with everything feeling urgent and like you are treading water?

Get a free evaluation of your current business to give you the 3 biggest changes you need to increase efficiency, sustainability and profitability for more freedom and flexibility. 

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