CLIENT CASE STUDY: From Scattered to Unshakeable —How Jess Kern Rebuilt Her Business to Support Her Family, Her Values, and Her Dreams

CLIENT: Jess Kern, Founder of Interior Vision Design Studio

INDUSTRY: Interior Architecture & Design

OFFERING: Custom home design and full-service project management for families building or redesigning their dream homes

RESULTS:

• 4-month protected maternity leave

• Retired her husband from his job

• Rebuilt her business model for sustainability and alignment

• Doubled down on dream clients and values-based services

• Regained clarity, confidence, and time with her kids

“Before I met you, I wanted to scrap everything. I was running myself into the ground.”

The Backstory: A Beautiful Business on the Outside, Chaos on the Inside

When Jess Kern first reached out to work with me, she wasn’t a beginner.

She had already built a thriving business—Interior Vision Design Studio—where she served families across the U.S. by designing custom homes with elegance, functionality, and heart. As an interior architect by trade with a deep love for people, Jess had already created something meaningful. Her clients adored her. Her work was stunning. And her schedule? Completely overwhelming.

Behind the polished brand and beautiful designs was a business owner who felt like she was barely holding it all together.

“I knew I had something really good… but I didn’t have the freedom I was working so hard for. I wasn’t present with my family. I wasn’t present with myself. And I didn’t know how to fix it.”

She was running her business from her garage (even though it was cute), piecing together her operations with makeshift systems, and feeling guilty every time she sat at her desk while her son played in the next room. She was questioning everything:

Should I burn it all down?

Is this even worth it?Am I failing at both work and motherhood?

“I felt like I was doing everything myself, from scratch, over and over.”

She didn’t need more hustle. She needed clarity.

She didn’t need a business coach.

She needed a partner to help her build what she actually wanted.

That’s where I came in.

Our First Call: A Breath of Fresh Air—and the Start of a New Vision

When we first connected, it was clear: Jess was ready for change.

She didn’t want a surface-level tweak or a shiny new funnel. She wanted to design a business that supported her values—faith, family, freedom—and honored the way she actually worked best.

So we started where I always start:

→ By helping her reconnect with the life she wanted to build

→ Then aligning her business around that

I flew out  to South Carolina for a VIP Day. We sat in her garage-turned-studio, pulled up her numbers, her schedule, her services, and her dreams—and rebuilt everything from the inside out.

At one point during that day, Jess told me:

“In three to five years, I’d love to retire my husband and have him home with the boys.”

I looked at her books, her revenue, and her client load… and said, “Jess. You could do that right now.”

That afternoon, when her husband Sean walked through the door, I looked at him and said: “Hey—how was your last day of work?”

And it was.

Jess had created enough stability in her business to make that happen—she just hadn’t seen it clearly yet. Together, we gave her the clarity, the plan, and the permission to step into what she’d already built.

The Turning Point: From Transactional to Transformational

What followed was one of the most beautiful transformations I’ve ever witnessed.

We rewired her business model to reflect her values and actual life goals—not industry norms or expectations. This included:

Service Redesign – We completely restructured her services to be more profitable, sustainable, and client-aligned. Instead of hourly or vague packages, Jess created clear, outcomes-driven offerings that met her ideal clients’ real fears: budget uncertainty, decision fatigue, and overwhelm.

Pricing Strategy – We revamped her pricing to reflect the value of her work and allow her to scale without working herself into the ground. This included more accessible flat-fee packages and a signature Dream Home Experience that blends high-touch guidance with deep client collaboration.

Messaging Overhaul – Jess’s old copy spoke like an architect. Her new messaging speaks like a trusted guide. We simplified her language, clarified her offer, and gave her voice back to her brand.

Systems + Boundaries – Together, we implemented an automated backend that included scheduling, onboarding, and communication tools—freeing Jess from endless admin tasks and helping her reclaim her time. We also structured her calendar around when she was most productive—mornings—and gave her Fridays off to protect Family Fridays.

Self-Trust + Identity Work – Most importantly, Jess began showing up as the CEO she already was. She stopped trying to fit into her industry’s mold. She started building her own.

The Results: More Than Just Revenue

This wasn’t about scaling for the sake of it. This was about scaling peacefully. Jess didn’t just redesign her business. She redesigned her life.

She took a 4-month paid maternity leave for her second son—something she deeply regretted not doing the first time around. This time, she protected that space. She didn’t “half-check out.” She fully unplugged and cherished the moments she can never get back.

She now runs a thriving business from home, with systems that allow her to lead with ease—even with two kids under four. She has designated CEO days, creative time blocks, and auto-booked consults that respect her time (and her sanity).

Her messaging and visibility started attracting dream clients who value her process and respect her boundaries—people who want life-proof homes, not just pretty Pinterest boards.

Her work now feels good. She’s creative again. She’s joyful again. And she’s clear on exactly who she serves and how she serves them.

“You gave me permission to stop operating like a scrappy startup—and start showing up like the powerful woman I already was. I’m unshakable now.”

That word—unshakable—isn’t one I gave her. It’s the one she had written in her journal for 10 years. And when I said it during our podcast recording without knowing, we both cried. It wasn’t strategy alone that got her here. It was identity. It was belief.

The Ripple Effect: A Better Mom, A Better Partner, A Better Life

This transformation didn’t just affect Jess’s business.

Because of our work together, Jess now:

• Spends Fridays fully present with her husband and sons

• Takes lunch breaks. Yes, actual lunch breaks.

• Doesn’t wake up in a panic or go to bed with a to-do list in her head

• Knows how to say no—to the wrong clients, the wrong timelines, the wrong pressure

• Has space to dream again

She’s no longer just reacting. She’s leading—with intention, confidence, and calm.

She shows up to T-ball games and family dinners without guilt. She designs dream homes for her clients—while living in her own version of a dream life.

“It gave me the clarity and the freedom to dream big again—and the confidence to actually go after it.”

Final Thoughts: Building a Business That Serves You

Jess’s story is the exact reason I do what I do.

Too many women build businesses that look good on the outside but feel miserable on the inside.

They followed all the rules. They hit the milestones. But somewhere along the way, they lost their time, their peace, and their connection to what really matters.

My job isn’t just to fix your operations. It’s to help you see what’s possible. To help you stop waiting “three to five years” for a life you could start living today.

Jess didn’t burn it all down.She reset. She redesigned it.And now, she’s living a life that finally fits.

Thinking About Working Together?

If you’re a high-performing woman entrepreneur like Jess—running a business you love, but feeling like it’s taking more than it’s giving—it’s time for a reset.

You can build a business that feels good. That honors your values. That supports your family. And that makes you excited to show up again.

I can help you get there.

Apply to work with me.

Or listen to Jess’s full story on The Mom Founders Table podcast—Episode: “Unshakable: Redesigning Your Business to Support the Life You Actually Want.”