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  • Kelsea Koenreich

Innovative Growth: How to Find Time for Your Passion Projects

As a successful mom business owner, you've conquered countless challenges, built a thriving business, and juggled the responsibilities of both entrepreneurship and motherhood.

Your journey is undoubtedly a testament to your resilience and determination. But in the whirlwind of meetings, deadlines, and family obligations, it's easy to put your creative passions on the back burner.

The thing about us entrepreneurs is that we are creators, which means we love creating not just inside our current businesses but also OUTSIDE of them.

We love building businesses and helping people, it’s who we are at our core.

The issue is, when we are sustaining a bigger business the focus easily gets shifted away from doing the things we are passionate about or having time for creative ideas.

We run out of time, and we don’t have the mental capacity - but our ideas are still very much alive.

So, how then do we make space for the things that excite us and can possibly change the world in other ways?

The Struggle of Managing Growth

Let’s talk about Sarah, a mompreneur who runs a successful marketing agency. She's known for her networking skills and commitment to showing up and getting the work done. She built a multi-million dollar agency because of how much she loves people.

However, as her business grew, she found herself spending more time managing operations and less time connecting with people—the very passion that ignited her entrepreneurial journey.

Sound familiar?

Many mom business owners can relate to Sarah's predicament. The demands of running a business and caring for a family often leave little room for what we really love and want to be doing. But Sarah didn't give up on her passion; she found a way to strike a balance.

She knew that continuing to operate her business outside her zone of genius isn’t what created the success, so continued to pile on more tasks and projects that didn’t allow her to connect and build her relationships had to change.

Why Creating Space for Passion and Creativity Matters

It’s easy to feel as if the things you are most passionate about, or that you enjoy most - aren’t the most important things to continue growing your impact through your business. Truthfully, they are at the core of building a company that continues to innovate and can sustain for the long haul.

Your creative projects are an essential part of who you are. They bring joy, fulfillment, and a sense of purpose. It is motivating and exciting for us to feel purposeful and know we are making a difference.

Creativity fuels innovation. The creative solutions you develop in your passion projects will make their way to practical applications in your business. When you have space to think creatively, the amount of ideas you have to grow are endless.

Outside of the business, engaging in creative activities can be a powerful stress-relief mechanism. It allows you to step away from the pressures of work and home life. Releasing that constant overwhelm that keeps you spinning in circles allows you to deal with team management and operations with a clear head.

Most importantly, pursuing your creative interests and what you are really passionate about fosters personal growth and self-discovery. It keeps you engaged and excited about life.

Too many women are running their own businesses but feel held captive to their day to day instead of truly loving the majority of what they do.

Keeping Your Passion Projects Alive

Here are some ways that you can create space for your passions and creativity to further fuel the growth of your business: Prioritize Your Passions Like They are Your Work

Just as you prioritize your business and family, make a conscious effort to prioritize your passion projects. Schedule regular time for creative activities in your calendar, treating them as non-negotiable appointments.

Set Goals and Create Accountability

Break down your creative endeavors into manageable goals. Whether it's completing a painting, writing a chapter of a novel, or starting that non-profit, having achievable goals ensures you make consistent progress. Alongside that, have a mentor or partner to hold you accountable in pursuing these passions!

Create a CEO Day

Designate a space in your calendar that can be devoted to passion projects to either further your personal development or the growth of your business. Mark this day off from any scheduled meetings.

Involve Your Family

Share your passions with your family. Encourage your children to join in or observe your creative process. It can be a bonding experience and an opportunity to introduce them to your world. And as they get older, ask them to help!

Change Your Availability and Utilize Do Not Disturb

Don’t get stuck in distractions when you have this devoted time to either a creative practice or working on building out a creative idea. Give yourself this time and communicate to your family and your team that you are unavailable.

Stay Connected to What Matters

Your creativity is not only a source of personal joy and fulfillment but also a valuable asset that can enhance your business and enrich your family life. Having time devoted to working on your passion projects will bring you deeper purpose and reconnect you with your work.

Nurturing your creative side and spending time in your zone of genius doesn't have to be an elusive dream. It can be an integral part of your life, contributing to your growth as a businesswoman, a mom, and woman. Your journey is a testament to the incredible balancing act that moms in business perform daily, and you deserve to enjoy your work AND your life.

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