How to Stop Chasing the Next Goal and Find Meaning Beyond the Bigger Milestones
- Kelsea Koenreich
- Jun 18
- 6 min read

Have you ever hit a milestone you worked incredibly hard for and then you found yourself just instantly moving on to the next big goal?
I know I have, I know that all of my clients have.
I know the addiction to hustle and the desire for bigger and better is incredibly real.
But let me ask you this:
Twenty years from now, thirty years from now – when you're having conversations with your children – what do you want those conversations to be about?
Conversations about deadlines, growth, and goals…
Or ones about memories. About joy. About how much we actually lived and loved in the middle of building it all.
Keep reading to learn how to build a business that doesn’t cost you your life and how to redefine success so you’re not just achieving more, but finally feeling it.
So often as leaders and high-achievers, we get to a point where we recognize the growth, but it doesn't feel any different. It feels like something's off, like something's missing.
The thought hanging out in the back of your mind is, “What is it all for?”
Instead of confronting this voice, though, we quiet it time and time again because the reality is we need wealth, we need financial security, we need financial freedom to be able to have the lives we want.
So we keep answering the “now what?” with the next biggest thing that, sometimes, isn't even our own.
We chase the bigger revenue goal. We chase the bigger awards. The bigger house.
Everything is about bigger,
And we end up forgetting about quality. We forget about deeper. We forget about us.
When Your Business Becomes Your Identity
I remember year after year after year, watching my revenue grow with each kid I had, transforming my business and my life.
Finally, I got to a point where I had had my best year ever…
And all of a sudden, this sinking feeling came over me as I realized I felt nothing.
The apathy was so strong. I had completely numbed myself.
For so many years, it was always about forward. Always about:
What’s next? What is the next goal? What is the next thing I’m chasing? The next book I’m reading? The next thing I’m launching?
And while there’s nothing wrong with having those aspirations, what we need is a better balance between our ambition and our ability to enjoy and have contentment in what we've already built.
The chase and thrill of what's next is an addiction.
And the busyness is something that we're addicted to because we're trying to numb other things.
The Fear of Losing it All
A lot of times we just are so afraid of experiencing and feeling what is right in front of us because our mind starts to race with, “Well, if I slow down, I'll lose it all”.
If we don't go after this next thing, then we won't get there quick enough. And then things will start to slow down and we start to catastrophize and we start to spiral and we start to go down these deep dark holes that put us back in the position of scarcity.
The guilt that we feel as mothers and entrepreneurs is heavy and it's hard and it serves a purpose.
This stuck feeling of and worry of everything falling apart is actually of our own design because we're never giving ourselves the opportunity to redesign our businesses in a way that would allow for both.
Holding Ambition and Contentment at the Same Time
So how do we do both?
How do we honor our ambition without erasing being present right now?
How do we let contentment and drive live in the same room?
We start by:
Embracing the fear. The voice that says if we’re not constantly working or creating or producing, we’re going to lose everything.
We acknowledge that our success came from resilience and relentless effort. That we are the ones who kept going.
Enjoy the space between. This doesn’t mean stop setting goals. It just means to make space to shift your business in a way where the bigger, the better is not at the expense of the present moment.
Remember, you’re not just the CEO of your business. You are the creator of your life.
The answer isn’t in doing more or doing less — it’s in doing it differently. Here’s how you start.
3 Questions to Uncover Your “Next” Thing in Life and Business
What do you actually want?
Not what someone else in your industry wants. Not what you think you should want.
What do you really want your life to look like when you wake up in the morning?How do you want to feel as you walk into your work day? How do you want your business to function? What pieces light you up and what pieces are you clinging to because they look good on paper?
Hint: Sometimes it’s easier to start with what you don’t want.
Why do you want that?
I ask clients all the time: “Why do you want to hit that revenue milestone?”
And so many don’t have an answer.
It’s just the next logical step. But that next step isn’t always your step.
Yes, you deserve wealth. Yes, I believe every woman should be a millionaire. But making money while feeling nothing isn’t wealth. It’s a trap.
Are these goals actually yours?
Or are you building someone else’s version of success?
I’ve been there. I followed the templates, launched the digital products, created what I thought I was supposed to…until I realized it didn’t align. I tried to make it work, but it didn’t. Because deep down, I didn’t want it to.
If it doesn’t feel right for you, that matters. If it doesn’t align with how you want to give and lead and live, it’s okay to choose something different.
Presence Needs Practice
You’ll keep ending up at “I did it, now what?” unless you decide to create a different rhythm.
And, creating that rhythm starts with presence.
But, presence doesn’t just happen.
Sometimes, we need physical boundaries to help us get there. This is why I have two phones – one for work, one for personal – and I intentionally leave them in specific places to protect my time.
So ask yourself:
What physical or digital distractions need boundaries?
Where are you avoiding your life in the name of productivity?
What would it look like to stop filling the empty space with more doing?
Make an Exploration List
Once you’ve started redefining what success really means to you, it’s time to take one small but powerful step toward living it.
I want you to make what I call an “exploration list.”
It’s a list of things you want to try…
Things you’ve been too busy for, too scared to do, or just haven’t given yourself permission to enjoy.
It could be as simple as visiting a local coffee shop, or as big as planning a retreat. It doesn’t matter what’s on the list – what matters is that you make it.
Because true wealth only feels like luxury when you let yourself enjoy it.
You can have the house, the trips, the bank account... and still feel empty if you’re afraid to stop and actually live the life you've built.
So here’s your invitation:
Make your exploration list.
Pick one thing.
Then message me on Instagram and tell me what it is.
If you are navigating the “now what?” season in your business and you’re not sure what to do or how to slow down without the support or help of someone who gets it and has been in this seat, this is the work we do inside The Strategic Reset.
Not just create a “schedule” to follow, but an entirely new way of seeing how the business runs so you can know exactly how to get the business working the way you want and need it to, get clear on what your goals actually are, and finally have answers, tactics and a realistic plan to reach them without spinning your wheels.
Schedule a Strategic Reset today and let’s help you create this vision together.