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  • Kelsea Koenreich

Addressing Your Self-Beliefs As a Woman in Business for Peace and Clarity

One of the biggest mistakes women in business make is not addressing their self-beliefs. Every client I've had struggled with worthiness or value issues. This often leads to overworking, constantly being consumed by their business, physically and mentally. Let's discuss how this stems from our beliefs about ourselves.


As your business grows, so do your challenges. Initially, you're focused on sales and getting clients. As you establish yourself, new challenges arise like leadership roles and team management. Sustaining an established business requires skills we often don't anticipate. We aim to run our businesses on our terms, but the need for growth and delivering great experiences can quickly shift our focus.


Many entrepreneurs get obsessed with continuous business growth and revenue generation, neglecting personal well-being. To build legacy businesses and truly impact the world, we must operate differently. It's easier to change external factors like processes and team members. However, recognizing our role in how we feel and show up is crucial. Personal responsibility and ownership are the first steps.


Addressing Worthiness Issues


Moving from the growth phase to an established phase requires shifting from a scarcity mindset to addressing communication, boundaries, and standards. To do this, we must feel valuable and worthy. You might know you need to work fewer hours, but if you continue working out of fear of failure, the situation remains unchanged. It’s a balance of structure and self-awareness.


Believing you have to prove yourself because you're a woman can hinder your leadership. I struggled with imposter syndrome due to my lack of formal education, believing I didn’t deserve certain standards or boundaries. We all have beliefs that dictate our actions. These beliefs can lead to overworking and ignoring our needs, impacting our well-being and relationships.


Everyone wants to succeed, make money, and impact the world. However, societal biases about professionalism, like needing a certain level of education or working a certain number of hours, can drive us to overcompensate. Instead of seeing ourselves as lacking, we need to recognize our unique skills and experiences as strengths.


Practical Steps to Change


  1. Ask Honest Questions: Reflect on how you contribute to your current feelings about your business and life.

  2. Avoid Comparison: Understand that comparison is irrelevant and only serves as a distraction.

  3. Shift Your Lens: See your perceived deficits as superpowers. Your unique experiences and skills make you valuable.

  4. Focus on What You Can Control: Take responsibility for setting and maintaining boundaries to support your well-being.


We overwork and undervalue ourselves because of what we really believe about ourselves. Changing these beliefs requires reflection and a willingness to shift our perspective. It requires trying, even when you are afraid, to gather new data to support different beliefs.


I hope this provides food for thought on how you operate as a leader and that you understand how you are running your business now doesn’t have to be the way you run it forever, if it no longer feels good to you.


If you're constantly stressed and overwhelmed, take responsibility for the changes needed and lead that change with confidence. I’ve got your back.


If you want to create a 4-day workweek, learn how to communicate so that you can step away from your business without fear, and stop getting stuck in the spin cycle – join my free business bootcamp here.

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