How to Stop Chasing Sales and Start Multiplying Your Revenue

By Kelsea Koenreich

If you want to stay in business - regardless of what industry you're in or how you serve your clients - there’s one thing you must be doing consistently:

You have to be selling.

Sales is the lifeblood of your business. But for so many entrepreneurs, sales feel heavy. It feels hard. It feels gross. Especially for women, sales often carries a lot of shame and resistance.

But here's the truth: Sales is service.

The offers you’ve built solve real problems. If you’re not selling them, you’re withholding solutions from the people who need them most.

Let’s break down why your mindset around sales is likely the biggest thing tanking your revenue potential - and how to shift it so you can multiply your income without multiplying your hours.

The Early Days: Why Sales Felt So Easy (And What Changed)

When I first started my business - back when I owned a fitness studio - I didn’t think about sales. At all. I was focused entirely on helping people.

I knew the power of feeling good in your body. I had gone from being someone who didn’t prioritize their health to someone who thrived because of it. And I just wanted others to feel the same.

Sales came naturally, because my conviction was pure.

But over time? That started to shift.

Comparison creeped in. I started watching what others were doing online. I saw people hitting big revenue milestones, scaling fast, and doing it loud. And instead of feeling inspired, I felt inadequate.

That comparison triggered a downward spiral:

• I started questioning myself.

• I started chasing outcomes.

• I started overthinking every sales conversation.

And I hit a plateau.

I was hustling harder, but selling less. And worst of all, I was burnt out.

It wasn’t until I reclaimed my belief in what I do—and reframed how I thought about sales—that everything shifted.

Selling Is Not About Convincing

If you take one thing away from this post, let it be this:

Selling is not about convincing someone to buy.

It’s about:

• Showing up in service.

• Listening deeply.

• Offering a solution to the right problem.

One of my clients once told me that the reason she said yes on our discovery call was because I confidently told her, “I can fix this.”

That moment of certainty? That’s what sold her.

It wasn’t a script. It wasn’t a pitch. It was the belief I held in myself and my process. That’s what people buy into.

The #1 Thing That Tanks Your Sales Potential

The biggest threat to your sales isn’t your pricing, or your competitors, or the algorithm.

It’s your energy.

If you’re selling from:

• Scarcity

• Desperation

• Proving energy

…your audience can feel that.

You start using passive language. You start overexplaining. You start sounding unsure—even if your offer is amazing.

Confidence sells. Clarity converts.

And both start within you.

Self-Confidence Is a Sales Strategy

There are two places I work with clients to build self-belief:

1. Outside of Business

• Are you following through on promises to yourself?

• Are you getting dressed, moving your body, fueling your energy?

• Are you taking care of you, not just your clients?

When you feel good in your body and mind, you radiate differently. You sell differently.

2. Inside the Business

• Are there skillset gaps you need to close?

• Are you studying messaging, marketing, and conversion?

• Are you becoming a master of your craft?

Confidence doesn’t just come from mindset—it comes from mastery.

If you’re a social media manager and you’ve never studied trends or analytics? You’ll hesitate when clients ask questions.

If you’re a coach and you haven’t invested in learning sales strategy? You’ll feel unsure every time you pitch.

Knowledge creates certainty. Certainty creates conversions.

How to Audit Your Sales Energy

Here’s your homework:

• Review the last 5 sales conversations you’ve had.

• How did you show up?

• Were you overexplaining or trying to prove the value?

• Were you nervous before the call?

• Did you use passive language?

Be honest. No shame here. Just data.

Sales conversations should feel like collaboration, not performance. You’re evaluating fit. You’re solving problems. You’re leading the conversation with confidence.

Stop Overcomplicating, Start Serving

One of the biggest mistakes I see in sales (especially with service providers)?

You try to sound too smart.

You use jargon your clients don’t understand. You over-explain the features instead of focusing on the result.

Speak in simple, powerful language:

• “Here’s what you’re struggling with.”

• “Here’s how I can help.”

• “Here’s what the process looks like.”

No fancy frameworks. No 12-step acronyms. Just clarity.

You Don’t Need to Chase Clients - You Need to Attract Them

When you believe in your work, when your message is clear, and when your energy is grounded, people feel it.

That’s the difference between chasing sales and attracting them.

So if you:

• Hate feeling pushy or salesy

• Know your work is powerful but can’t seem to close consistently

• Feel like you’re always proving instead of receiving

...you don’t need to start over. You need to shift how you see—and show up for—sales.

This Is Why I Created Multiply

Multiply is my 10-week sales accelerator for service providers who are ready to stop chasing clients and start multiplying their revenue without multiplying their workload.

Inside Multiply, we clean up your:

• Messaging: So you speak with clarity and conviction

• Marketing: So you’re attracting ideal leads

• Sales Process: So your conversations convert

This isn’t about hustle. This is about strategy, structure, and self-belief.

Because when you combine tactical systems with unshakable confidence—you become unstoppable.

We start the week of October 7th.

Live calls. Real coaching. Curriculum that will blow your mind.

Payment plans + paid in full bonuses available.

Let’s multiply your sales, your revenue, and your belief in what’s possible.

For more information on the next cohort of Multiply, click here & enroll now.

Kelsea