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  • Kelsea Koenreich

Navigating Chaos: How to Find Ease as a Mom Founder

Today I want to talk to you about something we've all been through – that relentless feeling of being scattered, overwhelmed, and like we're running on a hamster wheel. 


You know the drill – always jumping from one thing to the next to keep scaling and providing for our families. So many of us are craving ease, peace and more flexibility but the idea of running the business differently than the way that brought us our current level of success feels terrifying. 


But why does the chaos feel like there is no end in sight, why have we accepted it as the norm and why do we keep jumping back into it when things start to feel lighter?


As women who wear multiple hats – entrepreneurs, leaders, and moms – we often forget to give ourselves credit for everything we are doing. And with that, our true capacity we have with our time and energy gets ignored. We expect ourselves to operate like superheroes – and it’s making us VERY tired.


The Side Effects of Ignoring Our Capacity

Picture this: you're constantly feeling overwhelmed, jumping from one task to another, and not really making the impact you know you're capable of. It feels impossible to slow down because how you are operating is working for the business, but it’s not working for YOU.


Sound familiar? 


When we don't consider our personal and professional capacity and tap into our full potential of our teams we keep ending up in the same places time and time again.


  • Always Feeling Overwhelmed: The struggle is real. We're overwhelmed because we're not consciously considering the capacity we have, we are biting off more than we can chew because we are afraid that if we don’t – we will miss out. FOMO is driving the bus, not us. This puts us in a position where we have more work to do (paid and unpaid as moms) than there are actual hours in the day.

  • Missing Out on Team Superpowers: Your team is a superhero squad, each with unique talents. Yet, if we don't recognize and use these superpowers strategically, we're missing out on the magic they bring to the table. Creating a business that thrives because of the collaboration of your team and inviting people to step up and bring new ideas and ways of helping to the table is a game changer.

  • Lost in the Chaos: Strategic misalignment becomes the norm when we don't consider our own capacities and the capacities of our teams. It's like trying to navigate a maze blindfolded – confusing and not very effective. And this is why we end up in the same place time and time again, because we are too afraid of implementing changes that increase our capacity as our focus has always been on increasing revenue.


Time for a Heartfelt Shift

At a certain point, enough is enough. You recognize that the way you are running your business isn’t serving you or your family – it’s serving everyone else. Bringing things back into alignment to give you the freedom and flexibility you desired requires change, and you have to be brave enough to follow through.


So, how do we escape this overwhelm and start strategically planning to work within our current capacity and increase the capacity of our teams?


Here’s your plan:


  • Take a Personal Inventory: Pause, mama! Let's take a good, honest look at what you can realistically handle. Your time and energy are precious resources, and it's time to use them wisely. Knowing that time is your only non-renewable asset, use that as a filter when you are making decisions. If something is going to take your time, where are you getting that time back?

  • Utilize Your Team At Their Full Potential: Your team isn't just there for show; they're your secret weapons. Take a moment to understand their strengths, and delegate tasks based on what each team member is a rockstar at. Don’t box people in and don’t be afraid to change roles and responsibilities based on strengths and the business needs. 

  • Prioritize Your Sanity: We're not superheroes; we're humans doing incredible things. Prioritize what truly matters – those strategic goals that align with your vision. It's not about doing more; it's about doing what truly makes a difference. If anything is taking away from your sanity, your peace and your presence – you will regret that down the road. What you won’t ever regret is making changes that bring you more peace, time and presence.

  • Master the Art of Time Management: Time isn't limitless, and we can't do it all. Embrace effective time management, set realistic deadlines, and allocate your time strategically. Creating a CEO Schedule gives you boundaries around your time and allows you to truly see what needs to be on your schedule and what you are still holding on to – operating as the visionary should be your goal and being in the day to day implementation is pulling you away from that.

  • Rewrite Your Definition of Growth: Shift your mindset around what growth actually is. If we continue to only see revenue growth as a determining factor of success, we miss the whole point of owning our own businesses. Many of you have financial freedom but you don’t have time freedom or your health – and without those things, you aren’t truly free. Start to look at other areas of improvement such as growth, your efficiency, holding your boundaries, elevating your standards, working with dream clients, etc.

A Journey to Thriving

Acknowledging and strategically managing our capacity isn't just a business tactic; it's a way to infuse joy and fulfillment into our lives. So, let's ditch the overwhelm and embrace a more intentional, strategic approach.


If you truly want to live a life you feel proud of looking back, it’s time to consider your capacity and running your business from a place of intentionality. Continuing to sacrifice yourself, your time and your sanity to serve others isn’t going to make you proud. 


Today I want you to take a good hard look at where you are over-giving and not sticking to your boundaries, and what needs to change in your business processes and procedures to support more freedom and flexibility.


Feel like you don’t have time to unravel the mess and want a thought partner who can tell you what to change and how to change it? Book a call with me here and we can talk about your personalized roadmap to navigate the intricacies of being a mom founder


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